Becoming the Expert: Executive Women's Personal Brand Consulting Incubator
This 12-week transformative programme empowers you to master your unique personal brand, accelerate your business independence, and create a thriving consulting business with confidence and clarity.
You’re In The Right Place IF…
You’re stuck in a corporate rut and crave a fresh start with purpose.
You have powerful expertise but need help shaping it into a personal brand.
You desire your own thriving business, not just a job, for real independence.
This Might Not Be For You IF…
You're content with your current job and don’t want change.
You prefer staying behind the scenes, away from personal branding.
You're not ready to invest in your personal growth and potential.
𝐖𝐡𝐚𝐭 𝐘𝐨𝐮'𝐥𝐥 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.
Over 12 transformative weeks, we'll journey through:
MODULE 1: Breaking the Cycle of Stagnation
Focuses on confronting feelings of being stuck while creating clarity, a renewed vision, and a personal roadmap for change.
In this breakthrough session you'll achieve:
Identify what’s making you feel stuck and uninspired.
Create a clear roadmap for your personal and professional goals.
Reconnect with your purpose to ignite fresh motivation.
MODULE 2: Redefining Professional Identity
Helps identify personal strengths, uncover unique market value, and create a compelling professional brand identity.
By the end of this session, you will:
Recognise your unique strengths and skills.
Craft a compelling professional identity that stands out.
Define your personal value in the market with clarity.
MODULE 3: Personal Brand Strategy
Blueprint
Guides clients in crafting a clear branding blueprint to stand out and attract their ideal audience in a crowded market.
In this module, you will:
Develop a detailed brand strategy to capture your audience.
Identify competitors and pinpoint your unique selling points.
Build a standout personal brand voice and style.
MODULE 4: Certification Foundations—Becoming a Business Mentor
Introduces essential mentoring frameworks and helps build credibility with practical mentoring experience and certification.
This module will guide you to:
Gain essential mentoring skills to build credibility.
Complete certification modules for recognised expertise.
Practise real-life mentoring for hands-on experience.
MODULE 5: Building Your Offer Suite
Empowers clients to design and price sellable packages, creating consulting offers that reflect their skills and expertise.
During this module, you will:
Turn your expertise into well-packaged consulting offers.
Define clear pricing strategies to match your market.
Create services that showcase your value and attract clients.
MODULE 6: Authority Content & Thought Leadership
Teaches content creation and storytelling techniques to establish online authority and become a visible thought leader.
This powerful session teaches you to:
Plan and create powerful content that reflects your expertise.
Tell personal stories to connect deeply with your audience.
Explore ways to share your knowledge by speaking and writing.
MODULE 7: Lead Generation and Networking Tactics
Equips clients with smart strategies to attract the right audience and build strong business relationships that last.
This module focuses on helping you:
Use smart strategies to bring in steady client leads.
Learn how to grow your network with meaningful connections.
Build a strong pipeline for ongoing opportunities.
MODULE 8: Sales Confidence & Client Enrolment
Builds confidence through sales coaching and helps master closing techniques to enrol high-value clients effortlessly.
This module is designed to help you:
Boost confidence to handle any sales conversation effectively.
Role-play scenarios to practise closing high-value deals.
Learn scripts and techniques to enrol clients with ease.
MODULE 9: Operational Systems for Freedom
Teaches time-saving automation tools and workflow strategies to streamline operations and focus on meaningful work.
Together in this session we'll:
Create systems that save you time and reduce daily stress.
Tell personal stories to connect deeply with your audience.
Build scalable workflows that support long-term growth.
MODULE 10: Advanced Mentorship and Advisory Skills
Helps elevate mentoring impact with advanced frameworks, case studies, and self-evaluation techniques for growth.
In this session, you’ll focus on:
Use advanced frameworks to improve your mentorship results.
Evaluate client progress to ensure impactful outcomes.
Commit to ongoing self-growth to elevate your expertise.
MODULE 11: Scaling Your Consulting Business
Provides practical plans to expand impact and income through group offers, partnerships, and scalable solutions.
After working through this session, you will:
Design scalable services to multiply your income streams.
Discover partnership opportunities to expand your reach.
Create plans for long-term business growth and success.
MODULE 12: Celebration, Reflection, and Next Steps
Celebrates programme milestones while solidifying plans for long-term growth and continued professional success.
In this final week, you'll:
Celebrate your wins and document your journey so far.
Create clear, actionable steps for future growth.
Leave with confidence, knowing you're set up for success.
But… That’s Not All!
More Tools for Your Journey:
Bonus 1
Kick-ass Outline Workshop to make your writing process flow seamlessly.
A step-by-step guide to boost client loyalty and lifetime value — so you’re not always chasing new leads.
Bonus 2
Craft Your Book Talk Workshop to attract readers when your book launches!
A quick-reference tool to handle unexpected challenges with clarity and confidence.
Bonus 3
Nail Your Book Title Workshop to find the beast title and subtitle for your book.
Track your key numbers and make informed decisions — without needing a finance degree.
My 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡
STEP 1
IGNITE
Spark your passion and purpose to shake off feeling stuck.
STEP 2
DEFINE
Craft a clear and unique personal brand that stands out.
STEP 3
EMPOWER
Build confidence and skills to launch and grow your consultancy.
Step Into A Life Of Purpose And Freedom.
You deserve work that excites and fulfils you.
Your transformation starts now—claim your next chapter today.
About Katrena Friel
I'm Katrena Friel, and I guide executive women to launch thriving personal brand consulting businesses.
My Mission?
To help you break free from corporate boredom and carve out a fulfilling business and life on your own terms.
"The only way to do great work is to love what you do."
—Steve Jobs
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